Measure your app’s performance and get unique insights with data you won’t find anywhere else using App Analytics, Sales and Trends, and Payments and Financial Reports. Available in App Store Connect, these tools are included with Apple Developer Program membership and require no technical implementation.
Dec 29, 2010. Apr 06, 2020. Install any app with ease. The Mac App Store revolutionises the way apps are installed on a computer — it happens in one step. Enter the same iTunes password you use to buy apps and music on your iPhone, iPad, Mac or iPod touch.
App Analytics
Find out how customers discover and engage with your app.
App Store Performance
See how many users discover your app while searching or browsing on the App Store, and find out which apps and websites bring customers to your product page. You can also measure the percentage of views of your app on the App Store that result in a first-time download. This data provides insight into how your marketing efforts and metadata changes affect downloads.
Marketing Campaigns
Measure the performance of your marketing campaigns across channels, such as social media, email, and paid advertising, so you can focus on the campaigns that are most effective. Track downloads from Smart App Banners in Safari and cross-promotion in apps that use StoreKit to display your product page. Create unique links for each marketing campaign, so you’ll understand your average spend per user and know which campaigns drive the most downloads.
App Engagement and Usage
Track a variety of user engagement metrics, find out if users continue to use your app, and view the number of installations, sessions, and active devices. This information allows you to evaluate the impact of product changes, such as adjustments to the onboarding experience or the addition of special in-app content. View crash and deletion data by platform, app version, and operating system version to pinpoint potential causes and create a better user experience.
Paying Users
View the number of unique paying users by day, week, or month. The daily number of unique paying users can help you assess whether changes you make impact user spending within your app. Filter sales per paying users by source to learn the average spend per user from a particular campaign, app, or website.
Sales and Trends
Get daily data to understand your app’s performance and forecast your sales. Download reports with additional data to conduct deeper analysis.
Subscription Activity
View the number of active paid subscribers, subscribers that continue renewing, subscribers that convert to a standard price from an introductory price, and more. See how many new customers subscribe each day, as well as daily subscription sales, reasons a subscription has been cancelled (including billing issues and price increases), and more. You can also filter this data by metrics, such as app, subscription,and other metrics to analyze performance.
Business Performance
View data for first-time downloads of your apps, initiated sales, initiated pre-orders, and estimated proceeds. You can also filter data by date ranges, transaction types, subscription offerings, territories, and other metrics.
Payments and Financial Reports
View your final proceeds for each month, with earnings broken out by territory and currency. See the rates used to convert your earnings from local currencies (when available) and any taxes and adjustments applied. You can also download more detailed reports of all transactions, including the number of units sold per app or in-app purchase, for the month.
Getting Started
To get started, sign in to App Store Connect. These tools are available to the following roles: Account Holder, Admin, Sales, and Finance.
The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.
Categories
Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.
To learn more, see Choosing a Category.
Today Tab
The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.
Games and Apps Tabs
The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.
Promoted In-App Purchases
Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.
For details, see Promoting Your In-App Purchases.
Discover
Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.
Create
Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.
Work
Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.
Play
Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.
Develop
Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.
Getting Featured
App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.
Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.
Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:
- UI design: the usability, appeal, and overall quality of the app
- User experience: the efficiency and functionality of the app
- Innovation: apps that solve a unique problem for customers
- Localizations: high-quality and relevant
- Accessibility: well-integrated features
- App Store product page: compelling screenshots, app previews, and descriptions
- Uniqueness
For games, editors also consider:
- Gameplay and level of engagement
- Graphics and performance
- Audio
- Narrative and story depth
- Ability to replay
- Gameplay controls
Mac Os X App Store
Tell us your story.
Macbook App Store Games
If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.